Brand identity for Odido. A market leader in the Dutch telecom market, with millions of customers, more than a hundred stores, and two thousand employees.

Our shared mission was clear. We wanted to break free from all conventions. Instead of picking one color like all brands in the telecom field, we decided to pick them all and create an identity that breathes technology but is human, warm, and playful at the same time. From employee clothing, SIM cards, and packaging to outdoor advertising and even football jerseys.